Mike Birbiglia, Ira Glass and company have used new media (Twitter) and old-fashioned communications (the radio!) to spread the message to fans about their film adaptation of Birbiglia’s one-man show, Sleepwalk With Me.
IFC Films is opening the movie in NYC on Aug. 24, 2012.
As of today, their #BringSleepwalk campaign on Twitter, combined with phone calls and emails to local cinemas, has expanded their distribution to 98 cinemas across America.
The Birbig Burger
Created by Mike Birbiglia.
Available for a limited time only: May 1-3, 2012, at Station Eats locations in Stamford and New Caanan, Conn. Not coincidentally, Birbiglia’s current tour of “My Girlfriend’s Boyfriend” stops in Stamford on May 3.
In case you took a holiday from your computer over the weekend as I did, then welcome back to news that Mike Birbiglia is taking “My Girlfriend’s Boyfriend” on tour to a city near you in 2012.
